Keep the denominator beside the poll https://followrio.com/story-polls/ The percentage displayed by a poll answers a narrow question: how the people who answered divided between the options. It does not describe everyone reached, every follower or all potential customers. Keep those groups separate in your notes. Read a small result without inflating it Suppose an illustrative Story reaches 80 accounts and 20 answer a two-option poll. Fourteen choose “care instructions” and six choose “choosing a glaze”. The first option receives 14 ÷ 20 = 70% of responses. Those 14 accounts are 17.5% of the 80 reached, while the response rate is 20 ÷ 80 = 25%. These denominators answer different questions. None establishes what the wider market wants. QuestionCalculationHonest reading Who answered?20 / 80 = 25%A quarter of reached accounts responded. Which option led?14 / 20 = 70%Care led among respondents. What do non-respondents want?UnknownDo not assign the other 60 an opinion. Turn the result into one useful answer Save the exact question and both options, the date, reach and response count if available in your account. Record “unavailable” rather than reconstructing a count from a rounded percentage. Read replies for situations the options missed. Keep private messages private. Publish a care guide with one concrete cleaning example and the material limits you can verify. Ask whether the guide answered the problem. Keep contradictory replies alongside the poll result. A defensible follow-up is “14 of 20 respondents chose care, so we made this guide.” Avoid “70% of customers need this.” There is no universal response-count threshold that makes a self-selected Story representative. Platform controls can change; the worksheet works with whatever counts you can actually retrieve. Text equivalent: 80 reached → 20 responses → 14 choose A → 70% of responses → 60 reached, no answer Question and options: __________________________ Date and account context: __________________________ Accounts reached or unavailable: __________________________ Responses or unavailable: __________________________ Option counts: __________________________ Qualitative replies without identities: __________________________ Content decision: __________________________ Follow-up question: __________________________ Original audience-denominator diagram; all counts are a fictional teaching example. https://www.gov.uk/service-manual/user-research