If you own an Instagram page for your company or business, you must have had trouble sharing a link with your followers so far. For example, you want to link your new product on your website to its related post on Instagram, but Instagram doesn’t have such feature and you can only write the URL in the caption as a text. A while ago, most people used the bio section to share links; but luckily with Instagram’s “story”, this problem has been somehow solved.
With the addition of story section to Instagram, users spend much more time on this popular social network than before. Instagram stories and the time spent on them by users could be a great opportunity for your brand to attract attention.
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You have surely seen lots of pages that use the term “swipe up” in their stories and lead their followers to a URL. You may have searched a lot for this feature on Instagram and haven’t found it so the question came up to your mind that why isn’t this feature available for you?
You are very lucky if you have more than 10k followers on Instagram or your account is verified, because Instagram will allow you to use the swipe up feature on stories. If you are a popular individual or brand you can ask Instagram for verification and get a blue check next to your account if you are verified. But if you are not well known you must consider getting more followers.
If you need to use swipe up immediately, maybe buy followers would help. In addition to those two conditions mentioned above, you need to switch your account to business as well. The swipe up feature gives you the chance to create and post more exciting stories about your brand’s services or events and encourage your followers to swipe up for more information and get more clicks on your website.
How to add links to Instagram stories:
If you have more than 10,000 followers or a verified account, you can add links to you stories following these steps.
- Upload the photo or video you want and tap on the option that looks like a chain on top right of the page.
- Click on the “+ URL” option when the new page opens to add a URL to your story. If you wish to link your story to one of your IGTV videos, choose “+ IGTV Video” option.
- Then type the URL in the box and click on “Done” on top right of the page.
- After your story is ready you can publish it by clicking on “+ Story” button at the bottom of the page. Congratulations! Your followers can now see the “See More” button in your story.
Here are some samples of Instagram stories usage:
Food bloggers use swipe up to show food recipes. They cleverly take attractive photos of delicious and luscious food and use them on Instagram story to prod followers to swipe up, enter the website and get the food’s recipe.
Shopping for Clothes
Fashion bloggers usually post stories wearing some clothes and ask followers to swipe up and buy the clothes they are wearing. Stores sometimes give discounts to people who shop using this feature.
Another way to encourage followers to swipe up and enter the website is to give special offers. These offers could include some discount on a product or a free training course.
OR Starting campaigns
In the picture above, you can see the famous company, Reebok using swipe up to give more details about its campaign called “Be More Human”.